QR Codes and Cigarettes

Smoking is a very bad bad bad habit. Unfortunately, some people pick up this extremely bad habit…and unfortuanately cigarette companies are using QR codes as one of their marketing techniques too. I guess you can’t hate on companies that are making money…and know to do it right.

So the only reason why I even thought cigarette companies are using QR codes is because I was with my friend the other day, and she had bought a pack of cigarettes. She bought a pack of Marlboros. Marlboro menthols to be exact...and the outside of the plastic of the box, there was a QR code on it. Another flavor of Marlboro is also providing QR codes on a little slip inside the pack of cigarettes. Marlboro is using QR codes to help consumers sign up for events and offers quicker. Like I said earlier, I guess you can’t complain about it. If you are a business, and you want to increase your sales, or promote an item…QR codes are the way to go.

Some cigarettes packs are even providing information on where a smoker can smoke. Once scanned, it brings the smoker to an updated map that shows where the smoker is and where there are available smoking areas.

Now, I’m not going to lie, that’s a pretty cool nifty idea for using a QR code. I think that taking the GPS location of a smoker and incorporating that with the QR code is brilliant!

Click here for the article I just got that information from.

Here is a screen shot photo of a pack of Marlboro menthol lights with a QR code on the side of the box. It seems to be a pack of cigarettes from possibly Japan? I'm not quite sure because I don't speak any asian languages...it is just an assumption.