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QR Codes and Fast Food

I’m a huge fan of fast food. Yes, I know it’s not good for you. Having it once in a while isn’t too bad. I have that one of night of drinking where I feel the need to eat McDonald's at 2 o’clock in the morning. But who doesn’t? O:-) David Hasselhoff thought it was okay...so why can't I do it?!

So what are some fast food joints that use QR codes? Well…there’s Burger King, Taco Bell…McDonalds….Mmmm…Taco Bell! I’ve definitely had a late night there…or two. He he. So Taco Bell is using QR codes on their fountain drink cups…and what happens when you scan their QR codes? Well…let me give you a bit of background. Taco Bell and MTV teamed up…Taco Bell sponsored the MTV Video Music Awards. So when a consumer scans the QR code on the Taco Bell cup, it directs the consumer to a website where they can watch and listen to music videos! Fantastic right?

As you can see...alot of companies and businesses are teaming up with other businesses/companies to help promote and market their company. Whether it be to increase sales, promote products, promote music, promote shows...QR codes are definitely helping these companies get what they want!

This is another great marketing technique to integrate QR codes. You team up with another company and both of you guys benefit. It's a win win situation.:-)

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